CRM: 6 KEY INDICATORS TO MEASURE YOUR BUSINESS PERFORMANCE

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The analysis of the KPIS or the key performance indicators in French is indispensable to monitor the business development and the evolution of its business activity.

For sales teams, choosing the right business performance indicators to analyze allows you to control and study the status of business activity and the effectiveness of sales forces. Expand 6 metrics of corporate performance to measure your business performance.

In any of the KPIS analyzed separately do not necessarily provide fair information of the business actions and the performance of the company. Therefore, it is better to cross the data in order to design a board adapted to the business of the company that will allow in the look to decipher the situation. Through the SocialJs CRM interface, each salesperson can observe their own evolutions and performances on a daily basis.

In fact, with the right data, the company can judge the effectiveness of its domestic policy; Managers can make the right decisions to effectively control their teams; And sales reps can track their pipeline, business and business performance in real time.

The most used business performance indicators in the company are the rates and ratios

1. Customer/Prospect Conversion rate

That’s the number of new customers compared to the numbers of people or companies surveyed. It Is without a doubt one of the KPI’s (key performance indicators) that interests most vendors, to judge the effectiveness of their discourse and commercial techniques.

However, to go further in the analysis of the relationship with the client is interesting to put in parallel this relationship with:

2. Customer Retention Rate

In fact, the acquisition of new customers is important to the growth of the company, but it is an expensive process. Retaining and retaining customers guarantees the company’s long-term sustainability and profitability. In Addition, to generalize, loyal customers are satisfied customers, it can be deduced that the offer of the company is, therefore, according to the expectations of the market.

In Order To deepen the analysis of the conversion rate, it is also possible to analyze another key performance indicator that is:

3. The conversion rate of each stage of the survey chain

Therefore, the Manager can measure the effectiveness of business strategies, control, judge and modify the weaknesses/strengths of this strategy. Optimizing the prospecting phases to accelerate your sales process maximizes customer’s conquest costs.

The Amounts

4. Sales volume

Depending on the activity, sales volumes can be analyzed per day, per week, per month or even quarterly. The Manager can set the goals more accurately to make them motivating for vendors. With modern CRM, sales reps can see in real time and at any time are in the realization of their goals. The same is true if your goals are financial:

5. Sales values

In the same way, sales can be tracked in the turnover. Reconcile The 2 allows the company to know the average basket of a customer. This information is useful for the marketing Department whose mission is to facilitate the work of the vendors and give them the keys to facilitate the sales. A commercial and phased marketing service should allow the company to see sales grow.

6. The exchange rate

If the Sales Evolution rate (in value or volume) is increasing, it will reinforce the Manager in choosing his strategic decisions.

The above examples are generic. The performance indicators and the measurable proportions are very numerous and depend to a large extent on the business activity and its objectives.

KPIS (key performance indicators) should be:

Relevant to your company’s expectations, Achievable based on the data you collect.

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